The Zipline Collection is a modular seating arrangement designed to deliver on the “bed-in-a-box” concept for high-efficiency spaces—without breaking the bank. The pieces can be arranged as a couch with ottomans—or easily transformed into a Twin, Queen, or California King bed.

The Zipline Collection transforms into three bed sizes, Twin, Queen, and California King. Flip the top portion of the sofa over and fill the negative space with the included ottomans—much easier than a futon.

The Zipline Collection offers a variety of cover materials, including natural and black denim sourced from nearby Cone Denim.

The ottomans nest into the seating area when the sofa is not in use. Anyone who has ever tried to dodge ottomans while vacuuming their studio apartment will appreciate this space saving feature.

The Zipline Collection meets all mattress safety regulations, including Cal117, CFR 1633, and CFR 1632.

Jaxx’s compression packaging reduces the shipping dimensions of the Zipline Sofa from 84”x36”x22” down to 46”x20”x19”, a reduction of nearly 75%.

Again my team was challenged to solve Luvu's seasonal sales problem. This time we were looking for a product that would boost Jaxx's revenue quickly and dramatically.

We knew that any new product would take time to gain sales traction, especially in e-commerce marketplaces. Surprisingly, we found the perfect product for the job was a design that the company was only weeks away from discontinuing. It was an all-foam modular sleeper sofa, and it had been sitting idly in our e-commerce channels with just enough positive customer feedback and market research to prove the concept. However, this product needed a lot of work—from a design, compliance, marketing, and advertising perspective.

With proof of concept already complete, my team is challenged with transforming the Zipline concept into business value. We start by researching the necessary materials to meet safety specifications and build more or Jaxx’s brand language into the design.

Once we select potential materials, my team starts to build out a series of prototypes. Since this product is so large, material handling and manufacturing nuances encourage us to move quickly into working in full-scale in order to validate our material choices early on in the process.

Since this product has to be comfortable as a sofa and a bed, we have to the right formulation of foam to accommodate all uses.

One of the biggest drawbacks of the first generation of this product was that it wasn't able to be marketed as a bed. We knew that the key to the Zipline's success would be competing with the rapidly growing bed-in-a-box concept. In order to do so, we had to be sure the design would pass all the necessary safety standards of a mattress.

When we land on a finalized combination of materials, my team tests the performance of the complete unit under compression. The original Zipline was designed to ship in two separate boxes—we knew if we wanted to compete as a bed-in-a-box we needed to step up our game in compression packaging. We tweaked the dimensions of this compression packaging over a dozen times to optimize shipping dimensions and offer the most aggressive delivery to the consumer.

With the packaging complete, we decide to run some user experience scenarios. The three-seat sofa, which transforms into a California King size bed, was just transported in the trunk of this Mazda 3 to the home of our user.

This unit weighs approximately 80 lbs, but our user is able to transport it directly to the living room of their studio apartment in Downtown Atlanta. We’re not sure if they took accurate measurements of their space based on what came next.

The sofa fully expands in under 60 seconds. My team values the entertainment factor of compression packaging just as much as the practicality of it, so watching the sofa magically fill up this tiny apartment gave us all a good laugh.

With the Zipline ready to launch, we gather as much data as we possibly can on the logistics of producing the product. We ran time studies and beta production sequences to validate our true cost. This information is extremely helpful in gauging the price-to-value of any product.

With all of our design, materials research, packaging, user experience testing, and manufacturing logistics complete, it’s time to generate creative content for the redesigned Jaxx Zipline Collection. This product line continues to trend exponentially—progressing from 1 unit a week in 2014, to 1 unit a day in 2015, and an average of 7 units a day in 2016.