Jaxx Kids Collection

The Jaxx® Kids Collection translates the Jaxx product line to a new customer segment—early learners. My team designed this line for both consumers and businesses—schools, hospitals, etc. Since its launch in 2015, the line has generated upwards of $250,000 and is growing at a rate of over 100% year-over-year.

concept development

(Concept to launch in 12 weeks)

Customer Reviews

"I love this couch...maybe more than my 18 month old! Very versatile and the perfect size. We usually use it as a couch and then put her toys, puzzles, or whatever on the ottomans. Love, love, love this!"

Anyon, 5 Star Review on Amazon

"Wow! The red is beautiful. My son loves it already. We received our mini sofa just in time for the weekend and my three year old already made himself comfortable with his iPad, snack and juice. When he noticed the opening for the ottomans, he said 'mommy, house'. He instantly becomes creative with this new addition to his personal play area. I wish I knew about this product prior to buying foldout sofas. This offers him room to grow."

LMCR, 5 Stars on Amazon

"I purchased one of these for my two girls (7 and 1) and they absolutely love it. It is so versatile for them to play and use for so many different things. Just add in a child's imagination and the possibilities are endless."

5 Star Review on Amazon

"Wonderful! My kids really love it! I was surprised when I opened the package, I said there is no way that the kid's love seat will fit in there but voila! Never thought it will expand! Just amazing!"

Kenneth, 5 Star Review on Amazon