Chick-fil-A® Packaging
The Picnic Pack was created for Chick-fil- A as part of a SCAD Sponsored Studio in partnership with their internal Innovation Lab. It is designed for the guest on the move. Whether they are in the car, on a bike, or walking to work, this packaging is meant to cut the clutter and instability out of on-the- go dining.
![Picnic Pack](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465882878440-0NIJ6B57KUZ8AMTJFSVD/_MG_0764.jpg)
The Picnic Pack series features modular packaging units, personalized stamps, and a revamped visual identity across the line.
![Easy Transportation](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870537572-SJJHCK1Y6LERADFZ0JGT/_MG_0681-2.jpg)
Interlocking handles make Picnic Packs easy to take anywhere.
![_MG_0683.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870535980-6IFP0R55Q6AH90IWH6O5/_MG_0683.jpg)
![Ditch the Stickers](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870568280-FB420AAM78I7HUINNB30/_MG_0798.jpg)
Special instructions are indicated with a stamp, adding a personalized detail to every order.
![Stamps indicate "Spicy", "Special", and "Cheese"](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870545866-70Z91FX9JRT3M4JSJHS5/_MG_0721.jpg)
Stamps indicate "Spicy", "Special", and "Cheese"
![No More Messes](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465871024301-DK5LTW0WZFS6D8JJ2TV1/_MG_0733.jpg)
Sauce holders help to keep condiments from spilling.
![_MG_0739.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870557356-H59L7MXNP5FZCIWLIZ91/_MG_0739.jpg)
![DSC_0281.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870576071-FZGLW3ZPMFWSEUTWSKJ0/DSC_0281.jpg)
![DSC_0288.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870588457-EJMHEFPO14NY3LDYV28S/DSC_0288.jpg)
![DSC_0296.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870594291-1W1IX98BVI9WSO910403/DSC_0296.jpg)
![Picnic Pack](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465882878440-0NIJ6B57KUZ8AMTJFSVD/_MG_0764.jpg)
![Easy Transportation](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870537572-SJJHCK1Y6LERADFZ0JGT/_MG_0681-2.jpg)
![_MG_0683.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870535980-6IFP0R55Q6AH90IWH6O5/_MG_0683.jpg)
![Ditch the Stickers](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870568280-FB420AAM78I7HUINNB30/_MG_0798.jpg)
![Stamps indicate "Spicy", "Special", and "Cheese"](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870545866-70Z91FX9JRT3M4JSJHS5/_MG_0721.jpg)
![No More Messes](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465871024301-DK5LTW0WZFS6D8JJ2TV1/_MG_0733.jpg)
![_MG_0739.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870557356-H59L7MXNP5FZCIWLIZ91/_MG_0739.jpg)
![DSC_0281.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870576071-FZGLW3ZPMFWSEUTWSKJ0/DSC_0281.jpg)
![DSC_0288.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870588457-EJMHEFPO14NY3LDYV28S/DSC_0288.jpg)
![DSC_0296.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465870594291-1W1IX98BVI9WSO910403/DSC_0296.jpg)
concept development
(Concept to completion in 10 weeks)
![CFA_CONCEPT2.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875037645-SBV1QVE9D1LAC34QHBNV/CFA_CONCEPT2.jpg)
![Iterate](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465879799609-6MFY9QIKFML5M74931IB/2011-10-24+23.41.06.jpg)
My team drew inspiration from our initial concept sketches and started building with raisin boxes. This turned out to be a huge time saver and gave valuable insight into the limits of our material and the validity of our concepts.
![Prototype: 3D Modeling](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875115947-CBI83EM7PLYLDWCBY39S/untitled.67.jpg)
Once we refined our concept, we modeled our strongest concepts using Rhino 3D and Keyshot.
![Prototype: 3D Modeling](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875114733-09JUIQ3AUKLKCV4O7UB6/2ndary.230.jpg)
This step in the process gave us insight into the strengths and challenges of each design, raising questions like: How will these stack on a shelf? How will this design react in true materials?
![Prototype: 3D Modeling](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875116148-A22K4HWCMMEW7SNDC3OI/spread.71.jpg)
Once the forms were modeled out, we explored what the collection might look like with the graphics and color scheme my team designed.
![Prototype: 3D Modeling](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875116949-NQUM1GLL763ZSWRGIGPP/untitled.228.jpg)
With the graphics and scale honed in, we moved on to physical prototyping and validation of our final designs.
![Validate: Machining](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465879803545-PNCJD0VGA8DR8WB5C6B1/2011-11-06+18.26.18.jpg)
My team explored a number of production methods for the packaging. I hand-turned the stamp prototypes on a wood lathe. However, the process needs to be refined for proper implementation at scale.
![Validate: Assembly](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465879806045-LMVWRAW5ZW3JCEH7S5ZL/2011-11-06+21.57.36.jpg)
My team used our knowledge of the concepts, materials, and manufacturing processes to assemble our final designs, which we presented to Chick-Fil-A executives.
![CFA_CONCEPT2.jpg](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875037645-SBV1QVE9D1LAC34QHBNV/CFA_CONCEPT2.jpg)
![Iterate](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465879799609-6MFY9QIKFML5M74931IB/2011-10-24+23.41.06.jpg)
![Prototype: 3D Modeling](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875115947-CBI83EM7PLYLDWCBY39S/untitled.67.jpg)
![Prototype: 3D Modeling](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875114733-09JUIQ3AUKLKCV4O7UB6/2ndary.230.jpg)
![Prototype: 3D Modeling](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875116148-A22K4HWCMMEW7SNDC3OI/spread.71.jpg)
![Prototype: 3D Modeling](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465875116949-NQUM1GLL763ZSWRGIGPP/untitled.228.jpg)
![Validate: Machining](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465879803545-PNCJD0VGA8DR8WB5C6B1/2011-11-06+18.26.18.jpg)
![Validate: Assembly](https://images.squarespace-cdn.com/content/v1/56d79a9c2fe1313f8d62538e/1465879806045-LMVWRAW5ZW3JCEH7S5ZL/2011-11-06+21.57.36.jpg)