The Avana® Kind Bed System is a four-part modular comfort system designed to offer full body support in a wide variety of sleeping, reading, and lounging positions. This product is perfect for those with sleeping limitations, those recovering from an operation, or those who simply enjoy lounging in luxury each night.

The polyurethane foam filling we use is perfect for compression packaging. We can fit 50-75% more product on a shipping pallet—cutting shipping costs by nearly 50% and reducing our carbon footprint.

The Avana® Uno Side Snuggler is the unique combination of a body pillow and a neck pillow, aimed towards offering comfort and relief to those who prefer to sleep on their side.

The Avana® Slant series is an elegant approach to a typically less-stylish medical device used for relief of GERD, acid reflux, and snoring. For years people have used low-quality alternatives for a better night’s sleep, only to find moderate relief in their sleep quality and an eyesore sitting on their bed in the morning.

The polyurethane foam filling we use is perfect for compression packaging. We can fit 50-75% more product on a shipping pallet—cutting shipping costs by nearly 50% and reducing our carbon footprint.

The Lotus Massage System is an ergonomically designed four-part support platform—perfect for home massages or professionals on the go. Prioritizing comfort, hygiene, and durability, the Lotus uses a premium PU foam formulation and luxurious vinyl cover.

Given the natural fluctuations of our business—peaking over the holidays and tapering off during the summer—we wanted to design the Avana line to have steady sales throughout the year. Our goal was to fill a gap in the existing market by bringing the best of what Luvu has to offer into a new space.

This is a wedge—the foundation of all of Luvu's products. We've been manufacturing this shape for over a decade and have optimized manufacturing around it. As we began to explore new avenues for growth, we realized that the wedge shares many similarities with comfort products currently on the market.

With the wedge construction as a centerpiece, my team generated new and improved comfort product concepts that leveraged our manufacturing strengths.

My team quickly explored different combinations of foam shapes that offer full support to the human body. We knew we were on to something once we started falling asleep in our mock-ups.

Once we had general shapes for the Avana product line, we tested them with people of different ages, body types, and weights. 

Using the feedback from our prototypes, my team finalized our initial Avana Comfort offering. The first generation line included ten diverse products—from a simple acid reflux slant to a transportable massage system.

Sometimes there are byproducts of the design process We often shred scraps of memory foam, which can be upcycled into new products. This encourages a high-efficiency ecosystem of manufacturing.

My team runs time studies on the new products to validate our cost before introducing the product to the production floor. This photo shows cut parts moving on an assembly line conveyor system called Eton.

In addition to labor studies, my team also runs cost scenarios on material consumption to ensure that we're producing at the highest possible efficiency. This photo shows the CNC cutting path for the pattern pieces of the Kind Bed System to be cut on an automated fabric cutter, Lectra.

Once all validation is complete we're ready to launch the product. What was a rough concept a few weeks ago is now a living, breathing product preparing to be packed up and delivered to our first customers. In its first 2 years, Avana has generated close to $1,000,000 in revenue.